The Language Features of Advertising English开题报告

 2022-08-10 15:06:42

1. 研究目的与意义

In the modern society, with the development of economy, the advertising language has become more and more popular. In our daily life, we can see the advertisements everywhere. So learning the features of the advertising language will help us to be a scholarly people. Thus, this thesis has become more significant for those people who are using the advertising English in this society. In other words, it can also influence us to use the words in the daily life. Because of its special lexical and syntactic uses, such as the use of verb, elliptical sentences and so on, it will help us to find a new way to express our minds. In brief, we cannot ignore the advertising English in the recent world.

2. 研究内容和预期目标

This paper is to probe into the main features of the advertising English from two aspects: lexical and syntactic. These two kinds of features will be explained by the examples of sentences. This issue of whether advertisements language is attractive or not has become the point of attention. Through the lexical and syntactic studies of advertising English, we will find a way to help us improve the understanding of using words and sentences. Finally, we can give some advices to learn or work in our daily life.

3. 国内外研究现状

With the development of economic globalization, the advertisements have become more and more international. It#8217;s obvious that the advertising English has received attention by the scholars from all over the world. But we still have a lot of difficulties and puzzles on studying it. Many people even have a little impression on using words and sentences of advertisings. There are a lot of studies to help solve these problems, for example， in his paper Abecedarian Study of Characteristics of English Advertising Language(1999.2), Wang Jian points out that lots of adjectives are used in advertising English. In their paper Business Advertising English(2012.6), Li Gang and Li Bing list the business advertising English features from four main aspects: phonological, lexical, syntactic and rhetorical. In her book A Contrastive Study of Language In Chinese And English Advertisements（2014），Li Na does some research about Chinese-English advertising language characteristics of the concrete embodiments of case studies.

4. 计划与进度安排

1. Introduction

2. The Development of Advertising English

2.1 The definition of advertising English

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5. 参考文献

[1]Feng, Cuihua. English Rhetorical Options (Revised Edition)[M]. Beijing: Foreign Language Teaching and Research Press, 2005 [2] Eugene A., Nida, Language, Culture, and Translating[M] Shanghai: Shanghai Foreign Language Education Press, 2001 [3] Ellis M., Johnson C., Teaching Business English[M] New York: Oxford University Press,1994 [4]Hornby, A.S. Oxford Advanced Learners English-Chinese Dictionary[M] (Extended forth edition). Beijing: Commercial Press, 2002 [5]Zhang, Weiyou. English Lexicology.[M] Beijing: Foreign Language Teaching and Research Press, 2000 [6] 柯淑萍 从语用学的角度分析英语广告语言的特点[J]. 佳木斯大学社会科学学报, 2006(5):34-67. [7]李刚,李冰 商务广告英语的语言特点及翻译策略[M] 北京:世界图书出版公司,2012 [8]李娜,汉英广告语言对比研究[M],北京:中央编译出版社,2014: 215-242 [9] 陆国强编著.现代英语词汇学[M].上海:上海外语教育出版社, 1999. [10] 石平. 论广告英语的语言特点[J]. 安徽大学学报. 1997(04). [11] 孙晓丽主编.广告英语与实例[M].北京:中国广播电视出版社, 1995. [12] 杨咏华. 简论广告英语的特点[J]. 温州师范学院学报(哲学社会科学版). 1994(04):105-123 [13] 许爱平. 广告英语之语言特点[J]. 北京工业大学学报,1998(S1):37-59. [14] 杨成静. 广告英语的词汇特点探讨[J]. 四川师范学院学报(哲学社会科学版). 1997(05):44-57. [15] 左岩.广告英语促购动词新探[J]. 解放军外语学院学报. 1995(05):64-78.

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