1. 研究目的与意义
With the further opening up of China and the rapid development of foreign trade, economic globalization is the mainstream of the society. More and more enterprises begin to deal with import and export trade business. In international commerce, English plays an important role and it is used more and more widely. There are a wide range of means in business communications. Besides face-to-face negotiations with clients, some written forms of communications are also needed to contact with the outside world to conclude a deal. Therefore, business correspondences in English have gradually become one of the most effective tools in the field of business activities. Vocabulary plays a vital part in business correspondence. In order to understand business English correspondences well, it is essential for us to figure out the vocabulary characteristic of English correspondences.
2. 研究内容和预期目标
This thesis will introduce vocabulary characteristics of business English correspondence from three aspects: application of terminology, the unique nature of wording and wording simplicity to find out the specific vocabulary characteristics of business English correspondences in foreign trade to analyze why business English correspondence possess such characteristics, besides that some implications will be proposed for business English learners and the business practitioners to enhance their mastery of appropriate use of vocabulary in business English correspondence.
3. 国内外研究现状
In the past 30 years, business English has made great achievements. In the late 1960s early 70s some business English specific vocabulary and terms have appeared, which are different from general English. Some early materials, such as The Bank Practice English written by Firth in 1971 reflected the pattern. At present, western developed countries#8217; study on English correspondence is better than that in China. From different research, such as the Characteristics of Business English written by Wang Xiaohui and Vocabulary Characteristics of Business Correspondence written by Tong yao,7 principles of writing English correspondence are found. The essay of China present situation of business English study written by Wang Lifei and Li lin summarize the 5 characters of business English. According to the essay of Study of Linguistic Features of Modern English Business Correspondence written by Zhang Yuzhen, her opinion is that there are some specific lexical features of English business correspondence and James Carl has found some specialized knowledge is involved in business correspondence. Black Max has learned technical terms or specialized vocabulary are inevitable and common or familiar words as well as simplified forms and abbreviations are preferred. In the essay of A Study on the Characteristics and Writing Principles,Zi Yu and Yu YangFu come up with#8221;3C#8221;principles,a standard of a good business correspondence generally accepted in academic field and byBritish linguist G.N.
4. 计划与进度安排
1. Introduction
2. The Function of Business Correspondence in Business English
3.Application of Trading Terminology in Business Correspondence
5. 参考文献
[1].Hu Wenxiao.Market Investigation Report on the Demand of Business English Talents.[J]. Success (Education). 2013 ,(8)55-58. [2]. Jiang Dayuan.Competence View Based on Overall Development. [J].Chinese Vocational and Technical Education.2005, (5):89-92. [3]. Lin ShuangYing.On the Cultivation of Business English Talents in Higher Vocational Colleges [J]. Foreign English. 2015,(19):167-173 [4].Zhang Ganzhou. International business correspondence [M]. Zhenjiang: Zhejiang university press. 2007. [5]. Zhang Rong. The cultivation of Cross-culture Consciousness in College Translation Teaching [J]. College English. 2014,(25):46-53. [6].陈犁峰. 金融术语的特点及其翻译 [ J] . 上海科技翻译, 2004,第12卷第8期,112-114. [7].甘鸿.外经贸英语函电[M].上海:上海科学技术文献出版社. 1996. [8].李传斌. 国际贸易函电手册[M]. 北京:中国物资出版社.1993. [9].刘淑云, 武立波. 浅谈商务英语的特点[J] .商业研究, 2002, 第5卷第3期.134-145. [10]刘兴. 商务英语的词汇策略及其翻译[ J] .湖南科技学院学报,2008,第9卷第6期.56-59. [11]戚云方. 外贸英语(函电与谈判)[M].浙江:浙江大学出版社. 1989. [12]尹小莹.外贸英语函电[M]. 西安:西安交通大学出版社.2004. [13]张荣. 商务英语信函中的语块研究[D].山东:曲阜师范大学 2010 [14]黄雪芳.商务英语信函的词汇特征分析[D]. 广东:广东外语外贸大学 2006 [15]王媛.商务英语写作中语块使用情况研究[D]. 吉林:东北师范大学 2009 [D] |
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